Before real visitors come, the Predictive AI sends thousands of virtual visitors through your form. It shows you where leads get lost, how many will likely send the form and what would help, with the expected effect of each suggestion. That way you improve a funnel before you spend money on ads.
Requirements
- Funnelforms Pro. This feature is not included in Funnelforms Free.
- The website is connected to your Funnelforms account, and your plan includes AI. Otherwise it says "The Predictive AI needs a connected Funnelforms Pro license that includes AI."
- Behaviour analyses per month: 3 in the plan Personal, 10 in Business, 40 in Agency.
- You have the right to edit forms. The form has at least one step; it does not need to be published.
Where to find it
- In the form editor: the workspace Predictive AI in the top bar with the three steps Audience, Simulation and Result. On the canvas the view Prediction (key P) shows the predicted visitors per step.
- Funnelforms → Predictive AI: every form with its last prediction, sorted by how many leads the open suggestions could still win.
- Funnelforms → Overview: the card Predictive AI with the behaviour analyses left this month.
Features at a glance
- Audience: industry, value of one lead and currency, kind of customers and age groups, readiness to buy, where visitors come from, share on phones and a free description.
- Simulation: virtual visitors go through your real steps, paths and calculations and decide at every field by benchmarks.
- Result: funnel score, share of visitors who send the form (with a range), leads and value per 1,000 visitors, sticking points per step, kinds of visitors and "What would help" with the effect in percentage points.
- Apply: the AI applies each suggestion in the draft with Apply with AI, all at once with Apply all suggestions.
- History: earlier predictions with the real figures after them.
Step by step
- Open the form in the editor and click the workspace Predictive AI in the top bar.
- Under Audience, describe who comes to your form: Industry, Value of one lead ("What a new enquiry is worth to you on average."), Customers (private customers, business customers or both), Age groups, How ready to buy are they?, Where do they come from? and Phone or desktop?. Add details under Anything else about your visitors?, for example "mostly home owners in the countryside who want a quick price".
- Go to Simulation and click Start the simulation. Below it you see that this uses one of your analyses left. The AI needs up to a minute.
- Look at the Result: the funnel score, the sticking points and the suggestions under What would help.
- Click Apply with AI on a suggestion. The dialog shows Now and After applying. The change lands in the draft and can be undone at any time.
- Click Predict again to check the new version, and publish the form once you are happy with it.
How it works
What is the funnel score?
How much of what is possible with your form you already get today. 100 means: the AI finds nothing that brings noticeably more leads. The percentage points on each suggestion come from simulating every improvement again with the same visitors.
How exact is the prediction?
An estimate with a range from the structure of the form, your description of the visitors and benchmarks; not a measurement and not a promise. The more you say about your visitors, the closer it gets. Once real visitors come, the statistics put the real figures beside it, and the page Predictive AI shows the real conversion rate of the last days next to the prediction.
What happens when I change the form afterwards?
The figures follow your changes at once, without a new analysis. Steps that are new since the prediction count with a usual share and are marked; then it says "Predict again to include them."
What is sent to the AI?
Only the structure of your form and what you enter in the workspace. No entries and no data of your visitors. The prediction runs through the Funnelforms server, which stores none of it.
How many analyses do I have?
3 (Personal), 10 (Business) or 40 (Agency) a month, plus a daily limit per website. The card on the overview and the workspace show how many are left and when new ones come. Working the figures out again after you changed the form uses no analysis; only Start the simulation and Predict again do.
Best practices
- Test a form before you run ads for it, and again after big changes.
- Apply suggestions one by one and predict again afterwards. That way you see which change works.
- Enter a realistic value of one lead. It decides how the page Predictive AI sorts your forms.
Troubleshooting
| Problem | Cause | Solution |
|---|---|---|
| "Your license does not include the Predictive AI." | Your plan has no AI. | Click Choose a larger plan. |
| "Your license has no analyses left this month." | The quota of the month is used up. | Wait for the date under New analyses on … or choose a larger plan. |
| "This form has no steps yet." | The form is empty. | Add steps in the builder first. |
| "This form is too large for a prediction." | The form has a great many steps. | Test a part of it or simplify the form. |
| "The analyses left could not be loaded." | Funnelforms could not be reached just now. | Try again in a moment. |
Tips
- More virtual visitors do not make the result more exact: from the number the workspace suggests, it varies by less than half a percentage point.
- The view Prediction on the canvas shows for each step how many reach it and how many leave.
FAQ
Does the form have to be published? No. The Predictive AI tests drafts too.
Does the Predictive AI change my form by itself? No. Only Apply with AI changes the draft, and only publishing takes it live.
Will I see later whether the prediction was right? Yes. The History lists earlier predictions with the real figures after them.